The “copy the guru” myth assumes that your practice situation is similar enough to the guru’s practice to benefit from the implementation of the guru’s tactics. Myth #2 – Emulate the “gurus” and success will come.
It’s what you do with the information that matters. Because the truth is that gathering more information will not make you successful. Sure, it’s a great idea to attend seminars and read articles (especially this one.) But, rather than looking for something new, use those tools as a catalyst to take action. Others have the key in the ignition, but fail to put their foot on the pedal and go. Some people gather until they suffer “analysis paralysis” and can’t even begin to know where to start.
It’s very likely that you already know enough about practice management to create a great practice. You have to actually deal with other people.
It’s hard to fail when you’re just gathering information. Knowledge is great, but without action, it’s worthless. Of course, that’s the deal with Myth Number One. “No, we’re not actually doing any of it,” the DC answered. “Are you doing any of the stuff you know so well?” “Well,” the practice management guy replied. I know this stuff like it’s the back of my hand. The DC moaned: “Aren’t you going to cover anything new? I didn’t find any new ideas. One of my favorite phrases is: “insight is not the same as action.” You can attend all the seminars, read all the books and listen to all the management CD’s you want to, but in the end if you don’t get around to implementing the ideas, you are still stuck at ground zero.Įarly in my chiropractic career, I was privy to a conversation during a lunch break between another doctor and a practice management consultant who was conducting a seminar that proves this point precisely. Myth #1 – The more information I have regarding practice management, the more successful I’ll be. Hopefully, you will read, learn and laugh as well. Those guys who thought the earth was a sphere sure seemed like they were nuts. After all, many people once thought the world was flat. Warning: Before you start, I want to urge you to keep an open mind. seven of the most pervasive myths in chiropractic practice success and the truth that will set you free. And that’s the problem – the more you focus on the myth, the less time you have to focus on the truth. Unfortunately, these myths can get you easily disoriented, shifting your focus away from good practice management strategies. Besides, it’s the conventional wisdom – everyone says the same things. Unfortunately, most chiropractors seem believe these myths, however, because they sound so reasonable or because opinions can sometimes be bought with a constant onslaught of advertising.
#Chiropractic success story how to#
But I believe that many of the accepted “truths” regarding how to improve your chiropractic practice are just plain erroneous, or at the least, misleading. Perhaps, I can summarize my disposition and general strategic approach as “contrarian consulting.” And so, yes, some of what I am about to say may offend you and many others in our great profession. This is not because I do not see value in consulting (after all it comprises a large portion of what I do) it’s because I see so little value in so much of the worn out, recycled garbage out there that gets passed along as wisdom from the gurus.
I fully admit that when I am called a “coach” or “practice management” guy that my gut instinct contorts my face into a post-I-just-ate-a-lemon configuration. Granted, I could be crankier or more cynical than most chiropractors. Despite my love for the chiropractic profession, I will confess that much of what crosses my desk appears to be complete bunk with no greater grip on reality than wishing for your little green friend to bring you a pot of gold.
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